Our Team

We are a digital agency that creates cool design & technology, which looks great & is a joy to use. We are based in Nelson, New Zealand but work with clients & partners all around the world.

Email: [email protected]
Phone: +64 3 928 0130

Owner / Solutions Architect

Tama Easton

Design & UX

Matt Robinson

Full Stack Developer

Will MacGregor

Full Stack Developer

Sheldon Mazzola

Junior Full Stack Developer

Tristan Bulmer

DevOps Engineer

Bryn Heveldt

Our Story

Founded in 2013, UpShift is the result of a vision for creative digital development and design with a people-first approach. We’re proud to say that while we’ve evolved over the years, this ethos has remained at our core.

Original Co-Founders Tama Easton, Paul Jennings & Aaron Ward – all keen members of the Nelson Tasman mountain biking community – coined the UpShift name in a cheeky nod to cycling vernacular. Unsurprisingly, it stuck, because that’s our goal for our work with you: to provide businesses with the technical tools required to move onwards & upwards.

The team has since morphed & grown, with Tama taking on sole ownership & the Technical Director position, leading up to eight staff members with diverse backgrounds & skillsets.

What We Do

UpShift designs, develops & delivers digital solutions to human questions. We care about, & specialise in, projects based in science, the environment, health, food & community.

We’ve been making apps, designing websites, & building e-commerce solutions in Nelson, New Zealand for over a decade.

With combined expertise in website design & development, web & mobile applications, branding & communication, UpShift pulls from an extensive knowledge base. We know one size does not fit all, & we meet you wherever you are.

Who We Are

UpShifters are problem solvers, solution seekers & collaborative creators. We work with you to figure out how our skills can best help you & your organisation connect with the world.

The team combines our expertise & enthusiasm with yours – every step of the way is collaborative & tailored to a shared vision.

We think big, we think ethically, we think trust, & we think technology is nothing without people.

Get in touch

Think that we can help? Feel free to contact us.

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